CV

Curriculum vitae

Fayis M

Digital Marketing & Paid Media Specialist

fayizali777@gmail.com · +971 56 789 3790 · Dubai, UAE · LinkedIn

Summary

Digital marketing professional with six years’ experience developing and executing marketing strategies across real estate, e-commerce, trading and agency environments. I both produce the creative and run the paid media behind it — design and video in-house, then campaign execution and analysis in Meta and Google Ads. Experienced in team leadership as well as hands-on delivery, with strong technical skills in SEO, SEM, social media marketing and analytics.

Experience

Heilbronn Properties2026 — Present
Marketing & Paid Media SpecialistUnited Arab Emirates
  • Manage end-to-end digital marketing for real estate projects: SEO, Meta Ads, Google Ads, lead generation and campaign optimisation.
  • Handle branding and marketing collaborations across OOH advertising, radio networks, signboards, influencers and strategic partnership campaigns.
  • Create and manage marketing content including social creatives, promotional videos, presentations, brochures and property campaign materials.
  • Coordinate with sales teams, clients, agencies and external vendors to execute campaigns, events, launches and networking activity.
  • Develop and maintain company websites, landing pages, pre-qualification documents and digital assets.
Arona Trading LLC2022 — 2026
Digital Marketing ExpertUnited Arab Emirates
  • Managed multi-channel campaigns that drove a 35% increase in website traffic.
  • Conducted keyword research and implemented SEO strategies, improving search rankings for targeted keywords.
  • Built and ran content calendars, keeping brand messaging consistent across platforms.
  • Designed graphics and video for campaigns in-house rather than briefing them out.
  • Monitored and optimised paid campaigns across Google Ads and social to maximise ROI.
Atees Infomedia Pvt Ltd2019 — 2021
Digital Marketing Team LeadThrissur, India
  • Led a team of digital marketers delivering campaigns for clients across multiple industries.
  • Coordinated with content creators, designers and developers to deliver cohesive strategies.
  • Managed client relationships, ensuring goals and expectations were met consistently.
  • Trained junior staff in digital marketing tools and techniques.

Selected projects

Frontier’s Finest2023 — 2025
Digital strategy — e-commerceIndia
  • Developed and executed a complete digital marketing strategy for a 100% natural products brand.
  • Used SEO and content marketing to drive organic traffic, achieving first-page rankings for targeted keywords.
  • Managed Amazon Seller Central, resulting in 48 sales in the initial phase.
  • Designed and ran social media campaigns highlighting product health benefits.
  • Created the graphics and video behind the brand’s social presence.
Inicio2019 — 2020
Growth marketing — job-seeking appThrissur, India
  • Managed marketing for a job-seeking application to attract users and generate leads.
  • Ran awareness programmes with local colleges, boosting app visibility among students entering the job market.

Skills

Paid mediaGoogle Ads · Meta Ads Manager · LinkedIn Campaign Manager
SEOGoogle Search Console · SEMrush · Ahrefs · Moz
AnalyticsGoogle Analytics · Hotjar
CreativeAdobe Photoshop · Adobe Illustrator · Canva · DaVinci Resolve · CapCut · Motion graphics
E-commerceShopify · WooCommerce · Amazon Seller Central
CRM & emailMailchimp · HubSpot
WebWordPress · HTML basics

Education

Digital Skill Master2019
Digital Marketing CourseIndia
Bharathiar University of Arts & Science2014 — 2017
BSc Information TechnologyIndia

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